Post by account_disabled on Jan 9, 2024 6:05:37 GMT
Here’s What I Learned. Katarzyna Kowalska Published: January 05, 2024 Confession — I have a long history of skin allergies. Recently, I've been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. woman uses aso marketing strategies I was overwhelmed with the options. I eventually found the "one," but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results? As a marketer, I asked myself: What ASO marketing strategy did they use? And what makes or breaks an app's ranking if there are millions of them across app stores? I decided to find out. On top of my own research and experience, I also reached out to ASO experts and took a popular app store optimization tool for a spin. Here‘s what I’ve learned.
Download Now: Free Marketing Plan Template [Get Your Copy] What is Telegram Number ASO Marketing? ASO Marketing Tactics to Master ASO Marketing in Action (With Technology) Best Practices of ASO Marketing What is ASO Marketing? ASO Marketing, short for App Store Optimization Marketing, is a strategy that aims to improve your app's searchability and number of impressions in mobile app stores, like those from Apple and Google. Some sources refer to it as App Store marketing, while others go for the colloquial "SEO for mobile apps." Naturally, the number-one goal for ASO optimization is maximizing app downloads, but there are a few extra ones that you can add to your list. These are: Boosting brand visibility. Gaining positive app reviews and improving ratings. Engaging your audience. Diversifying your marketing efforts. Increasing traffic to your website. ASO Marketing Tactics to Master
1. Localize your app listing. Human language is full of nuances. Just because we speak the same language, for example, English, doesn't mean that the same words have the same meaning in every country. Let's take "soccer" and "football," for one. The first is used in the U.S., while the second is in the U.K. and other English-speaking countries. If you launched an app that lets users track live match scores, then you‘d have to adjust the terms you use for each market. After all, you wouldn't want an NFL fan to land on an app they're potentially not interested in, like soccer finals. Keyword localization is a vital ASO tactic that many brands turn to, including TeamUp, a cloud-based calendar solution for fitness businesses. Laia Quintana, their head of marketing and sales, says:
Download Now: Free Marketing Plan Template [Get Your Copy] What is Telegram Number ASO Marketing? ASO Marketing Tactics to Master ASO Marketing in Action (With Technology) Best Practices of ASO Marketing What is ASO Marketing? ASO Marketing, short for App Store Optimization Marketing, is a strategy that aims to improve your app's searchability and number of impressions in mobile app stores, like those from Apple and Google. Some sources refer to it as App Store marketing, while others go for the colloquial "SEO for mobile apps." Naturally, the number-one goal for ASO optimization is maximizing app downloads, but there are a few extra ones that you can add to your list. These are: Boosting brand visibility. Gaining positive app reviews and improving ratings. Engaging your audience. Diversifying your marketing efforts. Increasing traffic to your website. ASO Marketing Tactics to Master
1. Localize your app listing. Human language is full of nuances. Just because we speak the same language, for example, English, doesn't mean that the same words have the same meaning in every country. Let's take "soccer" and "football," for one. The first is used in the U.S., while the second is in the U.K. and other English-speaking countries. If you launched an app that lets users track live match scores, then you‘d have to adjust the terms you use for each market. After all, you wouldn't want an NFL fan to land on an app they're potentially not interested in, like soccer finals. Keyword localization is a vital ASO tactic that many brands turn to, including TeamUp, a cloud-based calendar solution for fitness businesses. Laia Quintana, their head of marketing and sales, says:
