Post by account_disabled on Jan 9, 2024 3:30:59 GMT
Back to Articles May 15, 2023 An In-Depth Look at Marketing on TikTok ArticlesSocial Media MarketingDisplay and Video Advertising Written by Alison Battisby Are you intrigued by TikTok but not sure how to use the platform for your marketing and advertising activities? As one of the fastest-growing social media platforms of all time with over 3 billion downloads and counting, it's a social media network with potential. In this article, we'll look at the popularity of TikTok, who uses TikTok, who TikTokers are, and some great campaigns to give you some inspiration. How Popular is TikTok?
The short-form video app has seen rapid growth over the past few years as many users flocked WhatsApp Number to the platform to connect with their online audiences in new ways. In 2022, the rapid rise of TikTok saw the platform take the trophy as the highest-grossing app and the number of users is projected to reach 1.8 billion by the end of 2023. TikTok users 2023 TikTok users 2023 TikTok has over one billion active users worldwide. That makes TikTok 6th in terms of social network sites (excluding the Chinese version Douyin at over 700 million users), ahead of LinkedIn, Twitter, Pinterest, and Snapchat. Putting this into perspective:
it took Instagram six years from its launch to gain the same number of monthly active users that TikTok managed to achieve in under three years. And for Facebook to hit the same monthly active users mark, it took the best part of four years. Marketers are drawn to TikTok as it reflects a key social media trend for creative skills and collaboration amongst young audiences. Its fast-paced nature keeps users engaged for relatively long periods, with users spending an average of 56 minutes per day on the app according to eMarketer. TikTokers use the app for an average of 1.5 hours every single day according to Sensor Tower while 37 percent of users discovered something on the platform and immediately went to buy it, reported Search Engine Journal.
The short-form video app has seen rapid growth over the past few years as many users flocked WhatsApp Number to the platform to connect with their online audiences in new ways. In 2022, the rapid rise of TikTok saw the platform take the trophy as the highest-grossing app and the number of users is projected to reach 1.8 billion by the end of 2023. TikTok users 2023 TikTok users 2023 TikTok has over one billion active users worldwide. That makes TikTok 6th in terms of social network sites (excluding the Chinese version Douyin at over 700 million users), ahead of LinkedIn, Twitter, Pinterest, and Snapchat. Putting this into perspective:
it took Instagram six years from its launch to gain the same number of monthly active users that TikTok managed to achieve in under three years. And for Facebook to hit the same monthly active users mark, it took the best part of four years. Marketers are drawn to TikTok as it reflects a key social media trend for creative skills and collaboration amongst young audiences. Its fast-paced nature keeps users engaged for relatively long periods, with users spending an average of 56 minutes per day on the app according to eMarketer. TikTokers use the app for an average of 1.5 hours every single day according to Sensor Tower while 37 percent of users discovered something on the platform and immediately went to buy it, reported Search Engine Journal.
