Post by princehira on Oct 30, 2024 5:16:05 GMT
More and more companies are deciding to start using Digital Marketing tools in their strategies to win more customers and increase online sales, but without a well-structured Digital Marketing plan , efforts can become costs!
You need to organize very well who your business' target audience is, what actions will be chosen and the expected results. And this is just the beginning of our conversation!
I created a step-by-step guide with everything you need to know about how to create a Digital Marketing plan for your company.
Here, I want to show you the main points that make up quality planning . Shall we begin?
Step by step: how to make a Digital Marketing plan for your company
Is Digital Marketing right for my company?
Whenever woocommerce web design service we try something new, we wonder whether it is right for what we need, whether it is suitable for our needs and objectives. This is no different with Digital Marketing , especially due to the many aspects involved in the online world.
There are different tools that adapt to the most diverse types of business. Social networks , for example, are suitable for most companies, but there are also other actions, more complete and with different purposes.
Content Marketing seeks to create relevant content for your audience, addressing the doubts, pains and expectations of your target audience regarding your business and your area of activity.
Inbound Marketing is the lead generation machine that uses Content Marketing to attract, nurture and convert business opportunities into customers.
Marketing, Sales and Customer Retention Funnel
Classic Email Marketing is still one of the main allies of Marketing teams that want to maintain close communication with their target audience and develop a relationship by sending exclusive content, updates and offers.
In other words: there are different means for different objectives . Do you realize how digital media are very different from offline media, and that having a Digital Marketing plan is essential for the success of your online business?
The important thing is to find what your company needs , knowing your audience, investing in the creation and promotion of content. The audience has a greater voice online, and these interactions between brand and consumer are very significant!
Where to start developing a Digital Marketing plan?
The main objective of this planning is to guide the company's actions in promoting its products or services online, with the aim of achieving specific goals .
Before thinking about communication tools and channels, then, you need to deeply understand your target audience — who are the people who are interested in what you have to offer, what are their needs , desires and behaviors.
This understanding is the basis for creating a relevant digital communication plan!
Furthermore, it is worth remembering that the Digital Marketing plan must be part of a much larger plan, which involves the entire organization and, of course, the alignment between the objectives of the Marketing area with those of other areas , especially sales.
Tip: Digital Marketing Strategies: How does this impact my results?
Types of planning: strategic, tactical and operational
Strategic, tactical and operational planning are pillars that play a distinct role in the company's success and together make up organizational planning :
Strategic planning is the basis that establishes the general direction of the company in a given period, through the definition of goals and objectives that will guide the activities of all areas of the business;
Tactical planning is the map that will show how to achieve the goals and objectives defined in strategic planning. It identifies specific demands and passes them on to the departments responsible for executing each strategy, such as marketing, sales, production, customer service and finance;
Operational planning deals with specific procedures for implementing strategies and tactical plans in the day-to-day operations of a company. It is a short-term process that is essential for teams to know exactly what they need to do, when to do it, and how to do it.
Now that you understand how to build an efficient organizational strategy , we can start building an even bigger plan. Let’s get started!
Step by step guide to creating a Digital Marketing plan
Through the experience we have built up over the years here at Orgânica, we have been able to define methods to organize the company's day-to-day operations, in order to generate more growth for our clients .
And since my intention is that, with this content, you can apply our knowledge to your business, I will show you the complete step-by-step process for creating a good Digital Marketing plan . Come with me!
Practical Guide: How to Choose the Best Marketing Strategies for Your Company
Strategic Marketing Planning
Let's look at the steps that make up the first level of planning: the strategic Marketing plan !
Step 1: Define your goals
It is very important to set goals if you want your business to be successful. They are what will guide the company's actions effectively, providing clarity about where you want to go and what you intend to achieve.
All planning needs to be designed to achieve objectives. It cannot be different with the Digital Marketing plan !
So set key objectives that can be achieved in the short, medium and long term , based on the reality of your company and your budget.
For example, if you started an e-commerce business and your goal is to generate sales from it, you can set a target of 50 sales in the first three months, 300 in the first half of the year, 1,000 in a year, and so on.
It is worth remembering that, along the way to achieving the main objective, other secondary objectives that are important for your business can be achieved, such as: number of visitors to the website, number of registrations, contacts received, among others.
Tip: Lead Calculator Spreadsheet
Step 2: Establish KPIs (Key Performance Indicators)
Digital Marketing planning requires specific and measurable objectives, the success of which is indicated by metrics , known as key performance indicators (KPIs) .
The choice of KPIs should be aligned with the objectives chosen in the previous step . For example, if your company's goal is to become a leader in the São Paulo market, some key indicators could be:
Number of customers;
Your market share;
Leads generated;
Invoicing.
These metrics are considered key performance indicators because they directly reflect the performance of the Digital Marketing plan in relation to the objective defined for your company .
Step 3: Set goals
When you set KPIs that are relevant to your goals , it becomes easier to set precise targets and realistic deadlines . For example, if your KPI is the number of customers, increasing that number by X times within Y time becomes a specific goal.
This will make it easier to track your progress and identify the adjustments needed to get where you want to go.
And don't forget: it is essential that goals contribute directly to KPIs, avoiding distractions during the process and keeping the focus on acting more efficiently .
Step 4: Build your thesis
As I said before, knowing your business's target audience is one of the most important elements in Digital Marketing planning!
To achieve your goals, you need to understand who your ideal customer is , which channels they are on and how their purchasing journey takes place, for example.
And when I talk about understanding a person, it's not just about knowing their age, gender and social class. It's about discovering their pains, desires, doubts, needs, goals ... Everything that goes into a good definition of a persona.
And, based on this data, align the learnings with what your product or service delivers! To do this, you can ask yourself the following questions:
You need to organize very well who your business' target audience is, what actions will be chosen and the expected results. And this is just the beginning of our conversation!
I created a step-by-step guide with everything you need to know about how to create a Digital Marketing plan for your company.
Here, I want to show you the main points that make up quality planning . Shall we begin?
Step by step: how to make a Digital Marketing plan for your company
Is Digital Marketing right for my company?
Whenever woocommerce web design service we try something new, we wonder whether it is right for what we need, whether it is suitable for our needs and objectives. This is no different with Digital Marketing , especially due to the many aspects involved in the online world.
There are different tools that adapt to the most diverse types of business. Social networks , for example, are suitable for most companies, but there are also other actions, more complete and with different purposes.
Content Marketing seeks to create relevant content for your audience, addressing the doubts, pains and expectations of your target audience regarding your business and your area of activity.
Inbound Marketing is the lead generation machine that uses Content Marketing to attract, nurture and convert business opportunities into customers.
Marketing, Sales and Customer Retention Funnel
Classic Email Marketing is still one of the main allies of Marketing teams that want to maintain close communication with their target audience and develop a relationship by sending exclusive content, updates and offers.
In other words: there are different means for different objectives . Do you realize how digital media are very different from offline media, and that having a Digital Marketing plan is essential for the success of your online business?
The important thing is to find what your company needs , knowing your audience, investing in the creation and promotion of content. The audience has a greater voice online, and these interactions between brand and consumer are very significant!
Where to start developing a Digital Marketing plan?
The main objective of this planning is to guide the company's actions in promoting its products or services online, with the aim of achieving specific goals .
Before thinking about communication tools and channels, then, you need to deeply understand your target audience — who are the people who are interested in what you have to offer, what are their needs , desires and behaviors.
This understanding is the basis for creating a relevant digital communication plan!
Furthermore, it is worth remembering that the Digital Marketing plan must be part of a much larger plan, which involves the entire organization and, of course, the alignment between the objectives of the Marketing area with those of other areas , especially sales.
Tip: Digital Marketing Strategies: How does this impact my results?
Types of planning: strategic, tactical and operational
Strategic, tactical and operational planning are pillars that play a distinct role in the company's success and together make up organizational planning :
Strategic planning is the basis that establishes the general direction of the company in a given period, through the definition of goals and objectives that will guide the activities of all areas of the business;
Tactical planning is the map that will show how to achieve the goals and objectives defined in strategic planning. It identifies specific demands and passes them on to the departments responsible for executing each strategy, such as marketing, sales, production, customer service and finance;
Operational planning deals with specific procedures for implementing strategies and tactical plans in the day-to-day operations of a company. It is a short-term process that is essential for teams to know exactly what they need to do, when to do it, and how to do it.
Now that you understand how to build an efficient organizational strategy , we can start building an even bigger plan. Let’s get started!
Step by step guide to creating a Digital Marketing plan
Through the experience we have built up over the years here at Orgânica, we have been able to define methods to organize the company's day-to-day operations, in order to generate more growth for our clients .
And since my intention is that, with this content, you can apply our knowledge to your business, I will show you the complete step-by-step process for creating a good Digital Marketing plan . Come with me!
Practical Guide: How to Choose the Best Marketing Strategies for Your Company
Strategic Marketing Planning
Let's look at the steps that make up the first level of planning: the strategic Marketing plan !
Step 1: Define your goals
It is very important to set goals if you want your business to be successful. They are what will guide the company's actions effectively, providing clarity about where you want to go and what you intend to achieve.
All planning needs to be designed to achieve objectives. It cannot be different with the Digital Marketing plan !
So set key objectives that can be achieved in the short, medium and long term , based on the reality of your company and your budget.
For example, if you started an e-commerce business and your goal is to generate sales from it, you can set a target of 50 sales in the first three months, 300 in the first half of the year, 1,000 in a year, and so on.
It is worth remembering that, along the way to achieving the main objective, other secondary objectives that are important for your business can be achieved, such as: number of visitors to the website, number of registrations, contacts received, among others.
Tip: Lead Calculator Spreadsheet
Step 2: Establish KPIs (Key Performance Indicators)
Digital Marketing planning requires specific and measurable objectives, the success of which is indicated by metrics , known as key performance indicators (KPIs) .
The choice of KPIs should be aligned with the objectives chosen in the previous step . For example, if your company's goal is to become a leader in the São Paulo market, some key indicators could be:
Number of customers;
Your market share;
Leads generated;
Invoicing.
These metrics are considered key performance indicators because they directly reflect the performance of the Digital Marketing plan in relation to the objective defined for your company .
Step 3: Set goals
When you set KPIs that are relevant to your goals , it becomes easier to set precise targets and realistic deadlines . For example, if your KPI is the number of customers, increasing that number by X times within Y time becomes a specific goal.
This will make it easier to track your progress and identify the adjustments needed to get where you want to go.
And don't forget: it is essential that goals contribute directly to KPIs, avoiding distractions during the process and keeping the focus on acting more efficiently .
Step 4: Build your thesis
As I said before, knowing your business's target audience is one of the most important elements in Digital Marketing planning!
To achieve your goals, you need to understand who your ideal customer is , which channels they are on and how their purchasing journey takes place, for example.
And when I talk about understanding a person, it's not just about knowing their age, gender and social class. It's about discovering their pains, desires, doubts, needs, goals ... Everything that goes into a good definition of a persona.
And, based on this data, align the learnings with what your product or service delivers! To do this, you can ask yourself the following questions:
